Advertising and promotion

  • The planning stage
  • Position and strategy
  • Setting your objectives
  • Identifying major benefits
  • Getting your advert noticed
  • Turning interest into action
  • Making your advert look great
  • Protecting your company image
  • What makes advertising work?
  • Public relations
  • Using the press and media
  • Exhibitions and promotional activities
  • Sponsorship and 'give-aways'

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TEL: +44 (0)1628 620727 FAX: +44 (0)1628 671272 E-MAIL: escott@directeffecttraining.com